COMBATING AD FRAUD: A COMPARATIVE GUIDE TO DETECTION & PREVENTION

The digital advertising landscape is constantly evolving, presenting new challenges and opportunities. One persistent threat that plagues the industry is ad fraud, in which deceptive practices aimed at inflating ad impressions and clicks. This can result in significant financial losses for advertisers and erode trust in the digital ecosystem. To co

Banner ads are a prevalent form of online advertising that frequently appear at the sides of web pages. These rectangular advertisements serve textual content to attract visiting customers. Banner ads are known for their broad audience and capability to successfully advertise products or services. They often incorporate appealing designs and engagi